Raymond Loewy (Assouline, 2005) by Philippe Trétriack presents Loewy’s influential designs from the Lucky Strike package to the Greyhound bus.
While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement in to his designs in what would became a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy’s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.
– Philippe Trétriack, Raymond Loewy (Assouline, 2005), book description
The text is in English. The book is richly illustrated with photographs and reprints of his designs.
Our copy in stock is in good condition. The pages are clean, no markings except for the small inscription on the first flyleaf. The binding is fine. The dust jacket has a couple of small stains, and some minor signs of shelf wear and use.
